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February 8, 2013  Fri 3:16 AM CT

COH: SEE CHART GET CHAIN FIND STRATEGIES
Coach fell hard last month, and one investor is looking for a rebound.

optionMONSTER's Heat Seeker monitoring system detected the purchase of 4,000 August 52.50 calls for $2.80 and the sale of an equal number of August 57.50 calls for $1.325. Volume was more than 5 times the previous open interest at each strike, so this is clearly new positioning.

The trade cost $1.475 to open and will earn a maximum profit of 239 percent if the specialty retailer closes at or above $57.50 on expiration. (See our Education section for more on the strategy, which is known as a bullish call spread because it leverages a move between two prices.)

COH fell 1 percent to $48.61 yesterday. It plunged on Jan. 23 after earnings lagged estimates and management announced a big change in its marketing strategy. Shares have been parked at long-term support around $50 since.

Using a call spread lets the investor take a shot with limited risk, looking for shares to retrace last month's bearish gap. It's an ideal strategy when a stock could have a dead-cat bounce but might also continue lower.

Total option volume in the name yesterday was almost twice its daily average, with calls dominating the action.
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