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May 29, 2012  Tue 2:21 AM CT

One investor is using puts to manage an entry into Comcast.

optionMONSTER's monitoring systems detected the sale of about 3,000 June 29 puts in the company's non-voting A shares for $0.65 to $0.75. Volume was more than 28 times open interest in the strike.

CMCSK fell 0.03 percent to $28.63 on Friday, making those contracts in the money. The investor will be forced to buy the stock for $29 if it remains below $29 for the next three weeks. But including the credit earned, the entry price would be about $28.30. If it closes above $29, the puts will expire worthless and the trader will keep the income already earned.

Selling puts enables the investor to establish a long position in the shares at a modest discount to their market value, sparing them the difficulty of waiting for a lower price. (See our Education section)

The trade pushed total option volume to 5 times greater than average in Friday's session.
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