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November 20, 2013  Wed 7:34 AM CT

JCP: SEE CHART GET CHAIN FIND STRATEGIES

Business Seen Turning Around

J.C. Penney reported a wider-than-expected third-quarter loss, but management said sales trends are encouraging so far in November. That offers hope the struggling retailer is ready for a turnaround. JCP climbs 9 percent before the opening bell on my tradeMONSTER platform.

Lowe's Drops on Weak Profit

Lowe's earned $0.47 a share in the third quarter, missing the $0.48 average analyst estimate. Sales beat expectations, but margins are under pressure and profit guidance was light. LOW falls 3 percent in the pre-market.

Goldman upgrades Priceline.com

Priceline.com was upgraded to "conviction buy" at Goldman Sachs, which sees increased opportunities from an improving European economy. The price target was raised to $1,500 from $1,250. PCLN climbs another 3 percent in early trading.

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Sweet Spot Exceptions

As discussed last week, when using the Stock Replacement Strategy to replace a stock position to trade direction, we want to use an option that has very similar characteristics to the stock. We talked about using the deep in-the-money, 80 to 85 delta option that is similar in the Greeks and has relatively little extrinsic value which tends to work against us in stock directional trading.

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