Options Trading News

November 20, 2013  Wed 7:34 AM CT


Business Seen Turning Around

J.C. Penney reported a wider-than-expected third-quarter loss, but management said sales trends are encouraging so far in November. That offers hope the struggling retailer is ready for a turnaround. JCP climbs 9 percent before the opening bell on my tradeMONSTER platform.

Lowe's Drops on Weak Profit

Lowe's earned $0.47 a share in the third quarter, missing the $0.48 average analyst estimate. Sales beat expectations, but margins are under pressure and profit guidance was light. LOW falls 3 percent in the pre-market.

Goldman upgrades Priceline.com

Priceline.com was upgraded to "conviction buy" at Goldman Sachs, which sees increased opportunities from an improving European economy. The price target was raised to $1,500 from $1,250. PCLN climbs another 3 percent in early trading.

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Last week, we talked about the Covered Call and the misconceptions that surround it. We spoke about how an investor must realize that the Covered Call is actually a premium collection strategy and not so much a directional one. If an investor can grasp this idea, the investor stands to do a heck of a lot better in the strategy than they currently do.

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