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January 11, 2013  Fri 9:44 AM CT

SWY: SEE CHART GET CHAIN FIND STRATEGIES
Safeway has reversed lower this morning, but a large trader sees a floor beneath the supermarket chain's stock.

optionMONSTER systems show that 7,538 June 15 puts have already changed hands, led by a block of 6,170 that was sold for $0.71. The volume was far higher than the previous open interest of just 299 contracts, so this is clearly a new position.

The put selling is a bet that SWY will hold above the $15 strike price in coming weeks. In collecting the $0.71 option premium, the trader is also willing to take the risk of buying shares at that level if they fall below it. (See our Education section)

SWY traded as high as $17.86 this morning but quickly lost ground and is now down 1.71 percent to $17.26. Shares had climbed to resistance at $18.50 last week, while the $15 level has been support since the stock hit a long-term intraday low of $14.73 in July.
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Education & Strategy

Sweet Spot Exceptions

As discussed last week, when using the Stock Replacement Strategy to replace a stock position to trade direction, we want to use an option that has very similar characteristics to the stock. We talked about using the deep in-the-money, 80 to 85 delta option that is similar in the Greeks and has relatively little extrinsic value which tends to work against us in stock directional trading.

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