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November 12, 2013  Tue 9:37 AM CT

DNDN: SEE CHART GET CHAIN FIND STRATEGIES
Dendreon is trying to rebound from a multi-year selloff, but major doubts remain.

optionMONSTER's Depth Charge monitoring system detected the purchase of some 10,000 January 2.50 puts, most of which priced for $0.48. Volume is almost triple previous open interest at the strike, indicating that new trades were initiated.

Puts lock in the price where shares can be sold in the drug maker, which has been falling steadily for more than two years. Investors use the contracts to hedge long positions or to speculate on a drop. (See our Education section)

DNDN is up 4 percent to $2.60 in morning trading but at one point was up as much as 9 percent. The gains come after management said it would cut costs amid declining sales for its key Provenge cancer drug. The product has been hampered by its high costs and uncertainty about reimbursements.

Total option volume is almost twice the daily average so far in the session, according to the Depth Charge. Puts outnumber calls by a bearish 5-to-1 ratio.
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Education & Strategy

Sweet Spot Exceptions

As discussed last week, when using the Stock Replacement Strategy to replace a stock position to trade direction, we want to use an option that has very similar characteristics to the stock. We talked about using the deep in-the-money, 80 to 85 delta option that is similar in the Greeks and has relatively little extrinsic value which tends to work against us in stock directional trading.

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