Learn the trade here. Make it on tradeMONSTER

Options Trading News

October 4, 2012  Thu 8:12 AM CT

AAPL: SEE CHART GET CHAIN FIND STRATEGIES
Sometimes things with Apple are like Poe's purloined letter: They are right in front of you, and that's why the stock can go higher.

Two things drove Apple's stock higher yesterday, besides the chart, which is allegedly good until, of course, it goes bad.

The first is this horrendous Hewlett-Packard confab. When you hear about all of these H-P woes, you should simply be thinking that this is Apple storming the enterprise. It is not like H-P is losing share to Dell or Lenovo. It is losing share to the ecosystem that is Apple, and it is only going to get worse over time.

Sure, Apple screwed up with "Mapplegate" (thanks, Rocco, for that great term!) but it has admitted it head on, just like great companies do. You can also download an app that will bring you to Google Maps or to another system that might be even better.

TheStreet.com logoDon't forget that back in 2010, the antenna mess, a bad one, went away when Steve Jobs said that he was human and that the company screwed up like other companies. Tim Cook was even more apologetic and groveling.

More important, though, is that yesterday we heard about a new Apple product, a smaller tablet. That's just what was needed to get people to stop focusing on the map issue. A true play-action fake! I bet that the Apple iPhone 5 sales will turn out to be terrific, just as the iPhone 3's were after "antenna-gate."

Apple's map problem has been a focus for some time now, longer than the attention span of most Americans. It's losing its hold on the stock, and in its place is the new tablet and the Hewlett-Packard slow bleed right into Apple's arms.

I think that because of this confluence, the great short that has been Apple is at last running its course.

Disclosure:
Cramer's charitable trust is long AAPL.
Share this article with your friends


Related Stories

AAPL

Is Apple going back to triple digits?

August 15, 2014

Today's strategy is timed to match the rumored launch date of the latest iPhone next month.

TRADING WEEKLY OPTIONS

The fastest money in the market
View full report »

Premium Services

Education & Strategy

Repairing losers with ratio spreads

Last week we mentioned the "stock repair strategy." This week is a good time to follow up, given the action...

View more education articles »
optionMONSTER stockMONSTER tradeMONSTER